The Work•Play•Experience approach to service experience uses proven and successful methods, many of them drawn and adapted from the world of theater and film. Read more about our unique, highly praised approach at the Work•Play•Experience blog: http://workplayexperience.blogspot.com/.
As a taster, here are direct links to some of our best blog posts...
What James Bond can teach us about story structure
A lot of my work draws heavily on the principles of narrative structure, or "dramaturgy". I apply these principles to my shows, my presentation training, and to my thinking about experience design and advertising.
But the principles espoused by Aristotle and Freytag are not easily explained or remembered. Instead, I prefer to talk about the "James Bond method".
Shuffle the service to make it better
Pants first, then the shoes.... When you are designing a service or a customer experience, you sometimes have to do things in a slightly less efficient way. In other words, you might have to work a little harder backstage to make things smooth for the customer frontstage.
Points to remember: 1. This is hard work. Sorry. 2. But it sells stuff!
I saw a wonderfully simple example of this last week.
Stage design and store entrances
How should you arrange your doorway or entrance, to make customers step inside - or feel they want to? You have two main choices, and to understand them we need a little bit of - you guessed it - theater theory.
In the theater, we usually talk about two main types of stage – the proscenium stage and the thrust (or "apron") stage.
A thrust stage is a stage that juts out into the audience area - your Milan fashion catwalk is an extreme example. They have been around for a long time, and arch-luvvie Bill Shakespeare used them every day.
